Maxim Lyas
Art Director
& CG Director

Capabilities

I combine art direction, CG production and post-producer thinking — creating visuals that are not only cinematic, but also realistic for budgets, deadlines and client approvals.

• Art Direction
• Commercial CGI
• VFX & Post
• AI Concepts

01

Art Direction & Deck

Visual strategy, moodboards, key visuals and treatment decks for pitches, approvals and production.

02

AI Concept Frames

Fast visual exploration for mood, composition, lighting and style before production starts.

03

Commercial CGI

Full-CG scenes, product animation, lookdev, lighting and camera work in Cinema 4D.

04

VFX & Compositing

Tracking, cleanup, CG integration, compositing and final image polish for commercial shots.

05

Final Delivery

Final renders, packshots, cutdowns and campaign assets ready for commercials, social and presentations.

CG should solve business problems — not just consume production budgets.

• 8+ Years

  8+ Years

  in Design & Post

  Experience in art direction, CG,
  VFX and post-production for
  commercials and brands.

• 2+ Years

  2+ Years

  Running Fragments

  Building our post-production &
  CG studio. Managing projects,
  team and client relationships.

• 200+

  200+

  Commercial Shots & Assets

  Produced for commercials,
  shows, branded content and
  music videos.

• Selected Work

  Selected Work

  Yandex / Sber / Magnit /
  MTS / Wildberries

  Trusted by leading brands and
  agencies in Russia.